With kitchen inspired recipes so good, Rachael Ray has a whole new fan base.

Media: Broadcast + Online Videos
Agency: Publicis New York
Client: JMS / Rachael Ray Nutrish
Director: Melissa Bolton-Klinger, Slim Pictures
Editorial: NO6
Post : Art Jail
Animation: Art Jail

We really wanted to kill off their spokesperson and use Persil to clean it up, but the client didn’t go for it.

Media: Broadcast
Agency: DDB New York
Client: Persil ProClean
Director: Eric Joiner, Tool
Editorial: Whitehouse

Sales reps are usually trained by trusted professionals — well, that's boring.

We pitched this idea and it won the project for Iris Worldwide. Plus, it scored three comedians a legit paying gig.

Media: Online Videos + Social
Agency: Iris Worldwide
Awards: Platinum, Best Use Of Video / Audio: Training, MarCom Awards

We were part of the massive effort by Laundry Service to launch Meta’s AI personalities on Instagram leading up to Mark Zuckerberg's keynote reveal.

So now, I guess we can technically say we’ve ghostwritten for Jane Austen. Pretty cool.

Media: Social
Agency: Laundry Service
Press: New York Times, RollingStone, Business Insider, TechCrunch, The Wall Street Journal, etc.

Insight #1 — I love branded content — said no one on the internet ever.
Insight #2 — But something the internet does love — dog content.
Insight #3 — And what the internet loves even more than dog content — their own dog.

So, we saw a paw-tunity to get people to share branded content by turning photos of their dogs into Pup-Peroni GIFs. With zero media dollars spent, these GIFs gained over 6.8 million views and launched a GIPHY channel that has over 16 million views to date.

Agency: Publicis New York
Client: Pup-Peroni

Smartphone payment plans are confusing, so we decided to translate them.

The results — the Reality TV Star video alone caused a 7,000% lift in Google searches for AT&T NEXT and the campaign drove 13,000 people into AT&T stores.

Media: Online Video
Agency: VaynerMedia
Client: AT&T
Production: VaynerProductions

State Farm knows the value of your home and car are not measured it dollars. They’re measured in memories.

Media: Online Videos
Agency: DDB New York
Director: Matthew K. Firpo
Production Co: Magna Carta
Editorial: Beast
Sound Design: Mr. Bronx

We shot these promo videos as branded content meant to air following Jesse Palmer's ESPN segment (what a nice guy, just don't ask him about The Bachelor).

Media: Broadcast
Agency: Red Urban | DDB New York
Production: Moonshot Productions

After months of searching, we found the two Most Interesting Fans of College Football. After interviewing them both, we made these animated videos based on their stories.

Media: Online Videos
Agency: Red Urban | DDB New York
Animation Design: Lobo
Sound Design: Mr. Bronx
Media: Social

Not only did we make a statue for the Most Interesting Fan of College Football, we hosted a gigantic party with hundreds of people to reveal the winner.

Sorry, Rob Riggle — it wasn’t you.

Agency: Red Urban | DDB New York
Event Agency: Mirrorball
PR Agency: Edelman
Production Co: Telescope

Uncrustables for lunch is so easy, you’ll have a lot of extra time on your hands (literally).

Media: Online Videos
Agency: Publicis New York
Client: JMS / Uncrustables
Production: ThePub

Have you ever wondered what cows eat? Me neither. But if you're a dairy farmer, you'd know they eat Cottonseed. And you’d also know about the Cottonseed Cafe, an award winning booth we created for Cotton Incorporated at the World Dairy Expo.

Agency: DDB New York
CGI: 747 Studios
Interior Design: OAD Interiors
Awards: Small Outstanding Booth, World Dairy Expo 2018

Everyone smells laundry detergent before they buy it. Next time you do, you better grab some Sun and pray that this happens.

Media: Online Video
Agency: VaynerMedia
Client: Sun
Production: VaynerProductions

Years before I wanted to be an art director, I wanted to be an artist. And I worked as one — for Jeff Koons.

This was my my first and favorite job in NYC. I don’t miss working in the art world, but looking back it’s amazing that I was hired. I didn’t go to a fancy art school.

But then again… I didn’t go to a fancy ad school either.