The Most Interesting Man in the World is searching for the Most Interesting Fan of College Football, and Rob Riggle wants to win. And Matt Leinart. And Jesse Palmer. And 3000+ fans.
Agency: DDB New York
Sales reps are usually trained by trusted professionals — boring. Our idea beat out ten other agencies and won the business for Iris Worldwide. Plus, it scored three comedians a paying gig.
Agency: Iris Worldwide
Smartphone payment plans are confusing. AT&T NEXT is simpler than you think.
The results — the Reality TV Star video alone caused a 7,000% lift in Google searches for AT&T NEXT and the campaign drove 13,000 people into AT&T stores.
Everyone smells laundry detergent before they buy it. Next time you do, you better grab some Sun and pray that this happens.
In order to reach a younger audience on Snapchat, we broke every visual guideline in L'Occitane's book — and they loved it. So much so, the look and feel went on to influence additional creative made by the brand team.
Press: Mobile Marketer
Landing a creative advertising job is tough. And not just for creatives. It's tough for recruiters too because they're the ones whose inboxes get flooded with requests. So I made a bot who will always respond to creatives, even when real recruiters can't.
We like making things. We also like getting freelance gigs, so we made this.
When my partner and I decided to go freelance, we spread the news by taking advantage of a classic holiday tradition — the agency Christmas card.
Not only did we spread some Yuletide cheer to hundreds of ad folks, we even scored some industry cred with Adweek. Plus got a job.
Cetaphil has achieved many "firsts" in woman's skincare over the course of its 70 years. That's why we wanted to highlight some of our fan's firsts and the women in history who inspired them.
This work won the pitch for Lippe Taylor and was the launch video for Cetaphil's Inspirational Firsts content series.
Agency: Lippe Taylor