<b>Uncrustables </b> / Sorry Crust — Cassondra Bazelow

CHARACTER LIBRARY:
Uncrustables is a snack that can go anywhere. So we made a character library that could too.

CHARACTER DEVELOPMENT:
We developed these characters from scratch (pun intended). Here’s a sneak peek at how the sandwich was made.

Screen Shot 2022-01-13 at 3.32.16 PM.png

Screen Shot 2022-01-13 at 3.33.50 PM.png

Screen Shot 2022-01-13 at 3.34.06 PM.png

Screen Shot 2022-01-13 at 3.34.15 PM.png

Screen Shot 2022-01-13 at 3.37.09 PM.png

Screen Shot 2022-01-13 at 3.37.28 PM.png

Screen Shot 2022-01-13 at 3.37.18 PM.png

Screen Shot 2022-01-13 at 3.37.36 PM.png

Screen Shot 2022-01-13 at 3.38.46 PM.png

Screen Shot 2022-01-13 at 3.40.44 PM.png

Screen Shot 2022-01-13 at 3.40.55 PM.png

Screen Shot 2022-01-13 at 3.39.00 PM.png

Screen Shot 2022-01-13 at 3.40.03 PM.png

Screen Shot 2022-01-13 at 3.35.57 PM.png

Screen Shot 2022-01-13 at 3.35.49 PM.png

Screen Shot 2022-01-13 at 3.38.04 PM.png

DNA_CHAR_MOCKUPS _03.png

Character Dev

DNA_CHAR_MOCKUPS _01.png

Screen Shot 2022-01-13 at 3.32.16 PM.png

Screen Shot 2022-01-13 at 3.33.50 PM.png

Screen Shot 2022-01-13 at 3.34.06 PM.png

Screen Shot 2022-01-13 at 3.34.15 PM.png

Screen Shot 2022-01-13 at 3.37.09 PM.png

Screen Shot 2022-01-13 at 3.37.28 PM.png

Screen Shot 2022-01-13 at 3.37.18 PM.png

Screen Shot 2022-01-13 at 3.37.36 PM.png

Screen Shot 2022-01-13 at 3.38.46 PM.png

Screen Shot 2022-01-13 at 3.40.44 PM.png

Screen Shot 2022-01-13 at 3.40.55 PM.png

Screen Shot 2022-01-13 at 3.39.00 PM.png

Screen Shot 2022-01-13 at 3.40.03 PM.png

Screen Shot 2022-01-13 at 3.35.57 PM.png

Screen Shot 2022-01-13 at 3.35.49 PM.png

Screen Shot 2022-01-13 at 3.38.04 PM.png

DNA_CHAR_MOCKUPS _03.png

Character Dev

DNA_CHAR_MOCKUPS _01.png

INTERNATIONAL TRAVELERS:
We didn’t write this spot, but it was cool to see Leo Burnett Toronto use the characters we created to launch the brand to an entirely new Canadian market (insert poutine joke here).